Founder and CEO of Only Much Louder (OML), Vijay Nair’s career started at the age of 15, when he worked closely with India’s youth targeting ventures such as Procter & Gamble’s web portal Masti.com, and the only bustling indie music web zine in the country back then, Gigpad.com. While the nature of jobs changed, music was always at the centre of them all, which then led him to drop out of college at the age of 18 to start managing leading Indian indie bands including Pentagram, Zero, Pin Drop Violence, and others. This move led to the beginning of OML – India’s first artist management firm for Indian indie bands.
In 2009, Nair won the British Council International Young Music Entrepreneur of the Year award, becoming the first Indian to receive this honour. Leading publications from all across the country, including India Today, CNN, along with Indian think tank National Knowledge Commission, have distinguished him as one of the most promising young Indian entrepreneurs in the media and entertainment industry.
Apart from continuing to be an artist management company in music and comedy, over the years, OML has evolved to include a production house, live events division, creating television and digital properties, running a ticketing portal, and a provider of branded solutions. A few of OML’s initiatives are music festivals such as NH7 Weekender – described by The Guardian as the ‘Glastonbury of India’; a diverse culture-driven, month-long festival, Stage42; and a creative entrepreneurial gathering, The Coalition.
OML has also been a part of groundbreaking branded projects like the Cannes-award winner in the Branded Content Category, The Dewarists; TV show MTV Sound Trippin' and A Twist of Taste on Fox Traveller, among others. YouTube has partnered with OML to develop their Content Innovation Program, an outcome of which is India’s most popular YouTube channel, All India Bakchod (AIB).